Friday, 14 November 2014

Katrina Kaif Commercial success (2007–08)


 Commercial success (2007–08)

Kaif's career prospects changed in 2007 when she appeared in four Hindi films, all of which were successful at the box office.[41] In an interview with The Indian Express, Kaif opined that Vipul Amrutlal Shah's romantic comedy Namastey London marked an important milestone, claiming that "for the first time, [she] had a dominating role."[6] She used her experiences in London as a reference point for her role as a spoilt British Indian girl who is intent on marrying her self-centred British boyfriend despite her parents' disapproval.[42] Critics were divided in the film itself,[43] though Kaif's performance attracted favourable reviews.[41] Sukanya Verma wrote that she "suits the role to the T" and "brings the zingy mix of her character alive with style and substance."[44] Kaif's chemistry with co-star Akshay Kumar also generated immense appreciation, with Nikhat Kazmi of The Times of India describing their pairing as "refreshing."[45]
A man and a woman are looking away from the camera. The man is dressed in formal clothes, while the woman is wearing a light pink dress.
Kaif with Akshay Kumar on the sets of Welcome (2007); the duo received appreciation for their pairing and appeared in several successful films together

She next appeared in a supporting role for the Anil Sharma-directed melodramatic sports film Apne. The film was highly anticipated as it marked the first time Dharmendra featured in a film with his sons Sunny Deol and Bobby Deol.[46] After Apne, she reunited with director David Dhawan for the comedy Partner (an unofficial remake of Hitch), where she starred alongside Salman Khan, Govinda and Lara Dutta.[47] With a worldwide revenue of INR1.03 billion (US$17 million), the film emerged a blockbuster.[48][49] Kaif's final release of the year was Anees Bazmee's multistarrer comedy Welcome with Akshay Kumar, Nana Patekar, Mallika Sherawat and Anil Kapoor. The film earned little praise from critics but became Kaif's second consecutive blockbuster with worldwide earnings of INR1.16 billion (US$19 million).[41][48][49] Despite these films performing well at the box office, Kaif's roles were noted to be similar by Shoma Chaudhury of Tehelka, who called her "unabashed eye-candy" and added that she was "a pretty prop in Welcome" and "more of the same in Partner and Apne."[9]

In 2008, Kaif had three releases, the first of which was Abbas-Mustan's action thriller Race. The film follows the story of two stepbrothers-turned-rivals who are in contention for their father's insurance payment. Kaif enacted the role of Ranveer's (played by Saif Ali Khan) double-crossing secretary and the lover of his stepbrother (played by Akshaye Khanna). Race continued Kaif's slew of successes,[50] though Nikhat Kazmi noted that "Katrina is too pale as the blousy secretary." Kazmi was more appreciative of the film, praising its "super cool look [and] testosterone-high action sequences."[51] Kaif was next seen in Anees Bazmee's action comedy Singh Is Kinng, as Akshay Kumar's love interest and Ranvir Shorey's fiancée. With worldwide earnings of INR1.25 billion (US$20 million), the film was declared a super hit, making it Kaif's sixth consecutive success at the box office.[25][49][50] Kaif earned mixed reviews for her performance.[41] In a particularly critical review, Rajeev Masand of CNN-IBN commented that "Katrina Kaif is an eyesore ... her acting so weak you want to urge her to watch everyone from Madhubala to Madhuri so she might pick up a few tricks."[52]

Kaif's final release of 2008—the Subhash Ghai-directed drama Yuvvraaj—was a major failure at the box office.[50] To prepare for her role as a cellist, Kaif practised playing the instrument alongside orchestra members.[53] Her portrayal of a girl forbidden by her father from marrying her poor lover was well received by critic Sonia Chopra, who opined that "Katrina is wonderful, plays the cello convincingly, and looks ethereal."[54] Despite the film receiving a mixed critical reception, its script was added to the library of the Academy of Motion Picture Arts and Sciences due to its artistic merit.[55][56]

With the exception of Boom, Namastey London and Singh is Kingg, Kaif's voice was dubbed in her early films as she was inarticulate in Hindi and other Indian languages.[57][58] While Kaif was a part of a string of successful movies at this stage, film critics observed that she had little to do as her films were generally male-centric.[25][59] She also received mostly negative reviews for her acting.[60][61] On her series of glamorous roles, Kaif reflected that her "first few films were really a process of learning ... There was no target."[3]
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