Katrina Kaif In the media

 Katrina Kaif In the media

A woman dressed in traditional Indian clothing is looking away from the camera. She has a red bindi between her eyebrows, a silver necklace and is wearing an embroidered red sari.
Kaif at an event for Nakshatra Jewellery, 2010

An article by India Today published that despite being unlike the conventional Bollywood heroine Kaif "turned every adversity into opportunity and climbed the slippery pole of stardom."[3] Though she has emerged as one of the most commercially successful actresses of contemporary Bollywood, she has received mixed reviews for her acting prowess.[156] Writing for Firstpost, Anuya Jakatdar felt Kaif needed to "take on role[s] that actually challenge her" and criticised her inclination towards glamorous roles.[157] She is more favourably reviewed for her skill in dance; Meena Iyer of The Times of India said that she had emerged as "one of Bollywood's best dancers."[158] Kaif's successful career as a Bollywood actress has led to an influx of foreign aspirants seeking to establish themselves in the industry.[3] In 2013, she was the only woman who featured in the Top 10 of the Indian version of Forbes "Celebrity 100"—a list based on the income and popularity of India's biggest entertainers—with an estimated annual earning of INR637.5 million (US$10 million).[159]

Kaif is considered one of the most beautiful celebrities in India—her skin, hair and figure have been recognised as some of her distinguishing physical attributes.[160] As such, she has been ranked highly on several polls on the most attractive Indian celebrities. Kaif was named the "World's Sexiest Woman" by FHM five times during 2008-2013[161][162] and featured on Verve '​s list of most powerful women in 2009 and 2010.[163][164] UK magazine Eastern Eye described her as the "Sexiest Asian Woman" for three consecutive years since 2008 and again in 2013.[165][166] She topped The Times of India '​s "Most Desirable Woman" listing in 2010 and was ranked second from 2011-2013.[167][168] In 2011, Kaif was named "India's Most Beautiful Woman" by the Indian edition of People magazine.[169]

Kaif is the ambassador of many prominent brands including Slice, Nakshatra, Lux, Panasonic and L'Oréal.[170][171] She is also the first Bollywood actress to have a Barbie doll modelled after her.[172] In 2012, The Economic Times listed Kaif as one of the most prominent endorsers in India, ranking her second in their list.[173] She is one of India's highest paid celebrity endorsers. In 2014, Hindustan Times reported that she received INR50 million (US$810,000) to INR60 million (US$970,000) for each endorsement deal.[174][175]
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